E-Liquids

Vape liquid – often referred to as e-liquid or vape juice – is the essential component that creates the flavour and vapour in your device. Whether you’re a new vaper transitioning from disposables or a long-time user looking for variety, choosing the right vape liquid is key to enjoying a smooth, satisfying experience.

With the UK ban on disposable vapes now in place, more users are switching to refillable vape kits and pod systems. This shift opens up a wide world of vape liquid flavours, nicotine strengths, and VG/PG blends, giving you greater control, better value, and longer-lasting performance.

E-Liquids

Types of Vape Liquid

Vape liquids come in several formulations to suit different devices and vaping preferences. Here’s what you need to know:

Freebase Nicotine Vape Liquid

  • The classic e-liquid formulation
  • Available in strengths such as 3mg, 6mg, 12mg, and 18mg
  • Provides a noticeable throat hit – similar to smoking
  • Ideal for starter kits, vape pens, and mouth-to-lung (MTL) pod systems

Nicotine Salt Vape Juice (Nic Salts)

  • Smoother on the throat, even at higher nicotine strengths (10mg–20mg)
  • Fast nicotine absorption for quicker satisfaction
  • A popular choice for disposable vape users switching to refillable pod kits
  • Works best with low-powered pod systems and compact devices

Shortfill E-Liquids (Nicotine-Free Vape Juice)

  • Larger bottles (e.g. 50ml or 100ml) with space to add a nicotine shot
  • Typically high in VG (70VG/30PG), perfect for sub-ohm vaping and cloud chasing
  • Ideal for advanced kits and box mods that produce bigger vapour
  • Lets you customise your nicotine strength

VG/PG Ratios Explained

The VG (Vegetable Glycerine) and PG (Propylene Glycol) balance in vape liquid affects the flavour, vapour production, and throat hit.

VG/PG Ratio Ideal For Vapour Flavour Throat Hit
50VG/50PG MTL pod kits & disposable alternatives ⚫⚫ ⚫⚫⚫ ⚫⚫⚫⚫
70VG/30PG Sub-ohm kits & high-powered devices ⚫⚫⚫⚫⚫ ⚫⚫⚫ ⚫⚫
Max VG Specialist use, smoothest vape ⚫⚫⚫⚫⚫ ⚫ ⚫

Popular Vape Liquid Flavours

From simple single-note liquids to complex blends, there’s a vape juice for every palate:

  • 🍓 Fruit Flavours – Strawberry, blueberry, mango, watermelon
  • 🍭 Sweets & Desserts – Candy, custard, doughnut, biscuit
  • ☕ Tobacco & Coffee – Rich tobacco, creamy latte, roasted blends
  • ❄️ Menthol & Ice – Minty, fresh, or arctic-cold profiles
  • 🥤 Drinks-Inspired – Cola, lemonade, slushies, energy drinks
  • 🍍 Tropical & Exotic – Pineapple, passionfruit, guava blends

Choosing the Right Vape Liquid

Here’s a quick guide based on your device type:

Device Type Recommended Vape Liquid
Pod System (MTL) Nic salt or 50/50 freebase e-liquid
Sub-Ohm Tank or Mod High-VG shortfill vape juice
Disposable Replacement Pod Pre-filled pod or 50/50 nicotine salt

Conclusion

Whether you call it vape liquid, vape juice, or e-liquid, this is where your flavour journey begins. With more options than ever in the wake of the disposable vape ban, refillable devices and quality e-liquids offer better performance, cost savings, and flavour variety.

Explore our full range of vape liquids to find the perfect match for your device — and your taste buds.

Vape smarter. Vape better. Vape your way.

Vape Liquid FAQs

Can I use any vape liquid in any device?
No — it’s important to match the e-liquid to your device. High-VG liquids suit sub-ohm kits, while 50/50 or nicotine salts are best for pod systems and starter kits.

How long does a bottle of vape liquid last?
It depends on your device and usage. A 10ml bottle can last 1–3 days for moderate users. Shortfills (50ml+) last longer and offer better value when paired with nic shots.

Certainly! Below are 15 comprehensive FAQs about vape liquids (also known as e-liquids or vape juice), written in UK English and suitable for use on an informational page, help centre, or e-commerce site.

What is vape liquid?

Vape liquid (also called e-liquid or vape juice) is the substance used in vape devices to produce vapour. It contains a base of propylene glycol (PG) and vegetable glycerine (VG), flavourings, and – optionally – nicotine. When heated by a vape coil, it turns into vapour for inhalation.

What’s the difference between freebase nicotine and nicotine salts?

Freebase nicotine is the traditional form of nicotine used in vape liquids, offering a stronger throat hit. Nicotine salts (nic salts) are smoother and absorbed more quickly, making them ideal for higher nicotine strengths and low-powered pod systems.

Which vape liquid should I use for my device?

  • Pod systems & starter kits: Use 50/50 vape liquid or nicotine salts.
  • Sub-ohm tanks & mods: Use high-VG shortfill e-liquids (typically 70VG/30PG).
  • Disposable alternatives: Often use prefilled pods with nicotine salts.

Always check your device’s compatibility before choosing a vape juice.

What does VG/PG mean in vape liquids?

  • VG (Vegetable Glycerine): Produces thicker vapour, smoother hit.
  • PG (Propylene Glycol): Carries flavour and delivers a stronger throat hit.

A 50/50 ratio is common for everyday use, while 70VG/30PG is preferred for cloud-chasing and direct-to-lung (DTL) vaping.

How much nicotine should I use in my vape liquid?

  • 20mg: Suitable for heavy smokers or recent quitters
  • 10mg: Light-to-moderate smokers
  • 3–6mg: Low daily nicotine users or occasional smokers
  • 0mg: Nicotine-free, used for flavour only or with shortfills

What are shortfill vape liquids?

Shortfills are larger bottles (typically 50ml or 100ml) of nicotine-free vape juice, with extra space left to add a nicotine shot. For example, adding one 10ml nic shot to a 50ml shortfill creates a 60ml bottle with 3mg strength.

Can I vape high-VG liquids in any vape kit?

No. High-VG vape liquids are thicker and work best in sub-ohm kits with more power and airflow. Using them in basic pod systems may clog the coil or produce weak vapour.

How long does vape liquid last?

It depends on usage and device:

  • Light users: A 10ml bottle may last several days
  • Heavy users/sub-ohm vapers: May go through 10–30ml per dayStorage conditions also affect shelf life — keep liquids away from heat and sunlight.

Is vape liquid safe?

E-liquids sold by reputable UK retailers must comply with TPD (Tobacco Products Directive) regulations, ensuring they’re tested and labelled correctly. Avoid unregulated or homemade liquids without safety data.

Can vape liquids expire?

Yes. Most vape liquids have a shelf life of around 12 to 24 months. Over time, nicotine may degrade and flavours can fade or change. Check the expiry date and store bottles in a cool, dark place.

What are the most popular vape liquid flavours?

Top categories include:

  • Fruit (strawberry, blueberry, mango)
  • Menthol & ice
  • Sweets & desserts (custard, donut)
  • Tobacco
  • Drinks (cola, lemonade, coffee)

Flavour preference is personal – it may take some trial and error to find your favourites.

Can I mix different vape liquids together?

Yes – as long as they have compatible VG/PG ratios and nicotine types. Mixing flavours can create custom blends, but combining different nicotine bases (e.g., salts with freebase) is not recommended.

Why does my vape liquid taste burnt?

This usually means the coil is burnt out or not properly saturated. Replace the coil, ensure you prime it before use, and don’t let your tank run dry.

Can vape juice leak or spill?

Yes. Leaks often occur due to:

  • Overfilling the tank
  • Damaged or worn seals
  • Using thin e-liquid (high PG) in a sub-ohm tank

Clean your tank regularly and store your device upright when not in use.